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Course Descriptions

Putting Your Business on the Internet
How to Market and Sell Services in Cyberspace

Are you eager to market and sell your own products and services in cyberspace? Internet expert Dave Larner has helped a wide variety of businesses establish a successfull online presence. He'll tell you everything you need to know to set up shop on the Net including:

  • How to use the Net as an effective marketing tool
  • The difference between just being on the net and being successful on the Net
  • What types of products and services sell well
  • Who's succeeding on the Internet today
  • How to choose the best internal marketing strategy for your particular business
  • And More!

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How to Create a Website
 
Are you ready to establish an Internet presence for yourself or your business? In this informative calss, you'll learn a step-by-step approach to planning and creating a fully functioning site on the World Wide Web.

In plain English, Internet expert Dave Larner will lead you through each phase of the website planning and creation process. You'll get a demo of how to build a website using links , graphics, forms, etc.

Plus, you'll learn:

  • What you need to know before you begin designing your site
  • Where to find free librairies of icons and graphics to give your website a professional look
  • How to create HTML documents for viewing on the World Wide Web
  • How to use graphics to add multimedia impact to your website
  • How to create links to other websites. How to create interactive elements in you website... And more!

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How to Create a Website II (Advanced)

You will learn how to:

  • Scan and Optimize Graphics images for fast downloading
  • Resize and crop images
  • Design and create EZ Site Navigation
  • Create effective child/ parent relationships
  • Utilize various button types including back/ home/ next/ hover etc.
  • Modify your site's theme
  • Create and Use Shared BordersCreate customized backgrounds and buttons
  • Use tables effectively
  • Use form fields effectively
  • Question and answer session.  And much more!

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Target Marketing on the Internet

Now that you know how to put your business on the Internet, isnít it time that you knew what to do once you get there?

You will learn how to:

  • Utilize proven guerilla marketing strategies to market your companyís services using free and low cost advertising techniques such as online classified ads, paid listings, online promotional services, etc..

  • Find the places where your target audience is most likely to congregate.

  • Identify and submit your site to specific Internet directories that are targeted to your audience.

  • Learn the differences between Newsgroups and Listservs and how to use them effectively. Seed your site in applicable newsgroups and other focused business development areas.

  • Establish cross-links with other non-competitive sites that have a similar target audience.

  • Effectively market and communicate using email. Target new clients through the use of permissive email campaigns. This can be very effective and is not to be confused with sending unsolicited email to large unqualified audiences (ie: spam).

  • Select the right hardware and software to target your customers.

  • Find out the secrets that others are using to effectively market their products and services over the Internet.

  • Effectively sell your products and services and improve communications with your customers.

  • Get free listings on targeted directories.

  • Investigate your competition. Why spend heavily to identify potential customers when you can let your competitors do the work for you? Let Dave show you how to analyze your top competitors and find out where they are advertising on the web. Learn how to review this information and identify areas of opportunity that you may be overlooking.

  • Meet people who share similar interests and desires
  • And much more!

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Secrets of Search Engine Placement

Internet Marketing Expert Dave Larner will guide you through the steps to increase your positioning and build your website traffic. You will learn how to:

  • Determine which search engines are key elements to your success. A handful of the search engines drive 95% of search engine traffic.

  • Prepare your site for maximum placement by making your site search engine friendly. Learn advanced tips and tricks used by the experts to achieve maximum placement.

  • Seed your site with the search terms and implement proven methods that are most likely to improve your ranking.

  • Learn about the doís and doníts of search engine placement including commonly used procedures that can actually hurt your rankings significantly.

  • Create hidden content that can make all the difference between being ranked and being highly ranked. Create effective meta tags, meta titles, keywords and meta descriptions.

  •   Effectively utilize alt tags, keyword ratios, prominence ratings and word proximity ratios to get maximum exposure for your site.

  • Consistently place your site in the number 1 position of  the Internetís 6th largest search engine.

  • Select results oriented software to help guide you through the intricate process of optimizing your site for a variety of search engines.

  • Obtain expert guidance and assistance that will help you stay current on the constantly changing algorithms used by the top search engines.

Seating is limited so please CALL (818) 986-7200 NOW to reserve your seat.

See you there!

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