Putting Your Business on the
How to Market and Sell Services in
Are you eager to market and sell your
own products and services in cyberspace? Internet expert Dave Larner has helped
a wide variety of businesses establish a successfull online presence. He'll tell
you everything you need to know to set up shop on the Net including:
- How to use the Net as an effective marketing
- The difference between just being on the net
and being successful on the Net
- What types of products and services sell well
- Who's succeeding on the Internet today
- How to choose the best internal marketing
strategy for your particular business
- And More!
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How to Create a Website
Are you ready to establish an Internet
presence for yourself or your business? In this informative calss, you'll learn
a step-by-step approach to planning and creating a fully functioning site on the
World Wide Web.
In plain English, Internet expert Dave Larner
will lead you through each phase of the website planning and creation process.
You'll get a demo of how to build a website using links , graphics, forms, etc.
Plus, you'll learn:
- What you need to know before you begin
designing your site
- Where to find free librairies of icons and
graphics to give your website a professional look
- How to create HTML documents for viewing on
the World Wide Web
- How to use graphics to add multimedia impact
to your website
- How to create links to other websites. How to
create interactive elements in you website... And more!
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How to Create a Website II
You will learn how to:
- Scan and Optimize Graphics images for fast
- Resize and crop images
- Design and create EZ Site Navigation
- Create effective child/ parent relationships
- Utilize various button types including back/
home/ next/ hover etc.
- Modify your site's theme
- Create and Use Shared BordersCreate customized
backgrounds and buttons
- Use tables effectively
- Use form fields effectively
- Question and answer session. And much
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Target Marketing on the Internet
Now that you know how to put
your business on the Internet, isnít it time that you knew what to do once you
will learn how to:
proven guerilla marketing strategies to market your companyís services using
free and low cost advertising techniques such as online classified ads, paid
listings, online promotional services, etc..
the places where your target audience is most likely to congregate.
and submit your site to specific Internet directories that are targeted to your
the differences between Newsgroups and Listservs and how to use them
effectively. Seed your site in applicable newsgroups and other focused business
cross-links with other non-competitive sites that have a similar target
market and communicate using email. Target new clients through the use of
permissive email campaigns. This can be very effective and is not to be confused
with sending unsolicited email to large unqualified audiences (ie: spam).
the right hardware and software to target your customers.
out the secrets that others are using to effectively market their products and
services over the Internet.
sell your products and services and improve communications with your customers.
free listings on targeted directories.
your competition. Why spend heavily to identify potential customers when you can
let your competitors do the work for you? Let Dave show you how to analyze your
top competitors and find out where they are advertising on the web. Learn how to
review this information and identify areas of opportunity that you may be
- Meet people who share similar interests and
- And much more!
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Secrets of Search
Determine which search
engines are key elements to your success. A handful of the search engines drive
95% of search engine traffic.
Prepare your site for maximum
placement by making your site search engine friendly. Learn advanced tips and
tricks used by the experts to achieve maximum placement.
Seed your site with the
search terms and implement proven methods that are most likely to improve your
Learn about the doís and
doníts of search engine placement including commonly used procedures that can
actually hurt your rankings significantly.
Create hidden content that
can make all the difference between being ranked and being highly ranked. Create
effective meta tags, meta titles, keywords and meta descriptions.
Effectively utilize alt tags, keyword ratios, prominence ratings and word
proximity ratios to get maximum exposure for your site.
Consistently place your site
in the number 1 position of the
Internetís 6th largest search engine.
Select results oriented
software to help guide you through the intricate process of optimizing your site
for a variety of search engines.
Obtain expert guidance and
assistance that will help you stay current on the constantly changing algorithms
used by the top search engines.
Seating is limited so please CALL (818)
986-7200 NOW to reserve your seat.
See you there!
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